LifeFirst is a Tobacco Treatment Programme that has been created to catalyse, build capacity and establish a high-quality, proven tobacco treatment service for individuals.
267 million adults in the country consume tobacco in some form. More than half of the tobacco users want to quit their habit but do not have access to cessation services or programs to support them in their attempts.
Considering the challenges involved in the process of quitting tobacco, Salaam Bombay Foundation launched a cessation service "LifeFirst", in 2012 in collaboration with Narotam Sekhsaria Foundation.
Secondary Schools
(Municipal as well as private)
Tobacco use causes numerous health risks that affect a child’s well-being, even before reaching adulthood. The early exposure and addiction to nicotine specially during adolescence, can have a negative impact on brain development.
In addition to this, most of the adolescents also consume Areca nut (“supari”), which is easily available to them.
LifeFirst Program offers counselling services for adolescents who consume tobacco or areca nut to help them quit their habit at secondary schools.
THE APPROACH
IMPACT
267
No. of schools
33,621
Total no. of students reached
6,973
No. of students registered
4,112 (59%)
No. of students quit at the end of the program
WORKPLACES
(factories, workshops, corporate offices)
Workplaces can have a significant effect on people’s lifestyle choices. They therefore offer employers a unique opportunity to address employees’ health, and influence their decision to quit tobacco. LifeFirst Tobacco Free Workplace Cessation Program is a fee-for-service program that supports the employer with formulation of a tobacco-free workplace policy and execution in a systematic process, thereby creating a safer and healthier workplace.
THE APPROACH
IMPACT
16
No. of workplaces
8,801
No. of employees sensitized
2,307
No. of employees registered
1,198 (52%)
No. of students quit at the end of the program
