Project Preventive Health Programme
Gateway to Tobacco Abuse
Supari : Carcinogenic in nature, and acclamatises adolescents to chewing tobacco.
Aggressive marketing : The tobacco industry lures youth with the same colours, designs and characters as supari, pan masala and other popular mouth fresheners. A low price point aggrevates the problem.
Easy availability : Tobacco is an ever-present part of the environment Indian adolescents live in
- 22% of adolescents live in homes where tobacco is smoked in their presence.
- 36.6% report exposure to secondhand smoke outside their homes.
- Tobacco becomes socially acceptable to adolescents when offered at weddings and social gatherings.
Poor Implementation of India’s tobacco control law COTPA (Cigarettes and Other Tobacco Products Act, 2003) : Flavoured e-cigarettes and nicotene gums attract new users particularly the youth. This expands the options available to them.
Source: Centers for Disease Control and Prevention (2013). India Global Youth Tobacco Survey. Atlanta, GA : Author.
adolescents in low-income neighbourhoods are easy targets.
The most affected by easy availability, low price and relentless marketing by the tobacco industry, are the less-fortunate adolescents growing up in India’s slums. Here, tobacco-use is pervasive. The reasons are several.With the monthly household income often less than ₹5,000, it’s a harsh environment for adolescents who lack proper guidance and are unable to differentiate between right and wrong.