Project Super Army

When 12 year-olds open their tobacco pouches or cigarette packs, little do they know, they’re sealing their fate.

The pressure to quit school and contribute to the household income, proves too much for most under-privileged children. 9 out of 10 kids succumb to tobacco use. With the future looking bleak, and no hope in sight, tobacco becomes their crutch. By the time they reach adulthood, nearly half of the boys and one in five girls will be tobacco-users. Most will only find employment in the informal sector and, the cycle of tobacco-use, poor education and poverty will continue.