Salaam Bombay


Project Super Army helps to transform children into empowered leaders. It educates children on the ill-effects of tobacco and equips them with the life skills they need to lead change; this in turn gives them the confidence to explore their full potential. Super Army helps communities in their endeavour to become tobacco free by engaging local leaders to support schools, worksites and neighbourhoods. At the society level, it works with policymakers to better implement tobacco-control policies and provisions of the tobacco control law. Super Army also reaches out to a wide audience through mass media. The focus is on developing students as agents of change.




Encouraged by its success in urban Mumbai, the Salaam Bombay Foundation started its rural outreach programme, Salaam Mumbai Foundation in 2007. It began in collaboration with the Ambuja Cement Foundation, in Maharashtra’s Chandrapur. Salaam Mumbai Foundation focuses on “Training the Trainer.” Through this we reach out to the “influencers” at the rural level, be it school teachers, aanganwadi workers, public health workers, local NGOs, or the village Sarpanch. They all form the first level of educators who further take this message to various target groups. Tried and tested modules that have delivered results in Mumbai’s BMC and government-aided schools have been implemented at the rural level, with adjustments made keeping in mind rural parameters. Constant follow-ups and add-on training modules specific to rural conditions further enhance the efficiency and effectiveness of the programme. Since its inception in 2007, the Rural Outreach programme has covered 30 districts of Maharashtra, trained 625 district level trainers, 115 state level trainers, 67000 teachers, 602 NGOs, 1,340 MPHWs, 15000 policemen and women, 15 D.Ed and B.Ed colleges and 5 universities. The rural outreach has impacted over 1 crore children across more than 48,000 schools. Some partner NGOs include Rajarambapu Dnyan Prabodhini and Yashwantrao Chavan Pratishthan in Sangli and Pune districts respectively.



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