Salaam Bombay




The member states of the World Health Organization (WHO) created World No Tobacco Day in 1987. World No Tobacco Day (WNTD) is observed around the world every year on May 31. The day is intended to draw global attention to the widespread prevalence of tobacco use and to the negative health effects of tobacco. Tobacco kills more than 5 million people a year and accounts for one in 10 deaths among adults. If current trends continue, tobacco will kill one billion people in the 21st century. One-fifth of all worldwide deaths attributed to tobacco occur in India.

In India, we expect more than 1.5 million deaths per year due to tobacco by 2030 (WHO Global Tobacco Report, 2011). Today, more than one in every seven students has started using tobacco before age 16 (GYTS, 2010). Every day, 5,500 children try tobacco for the first time.

Therefore, this WNTD, Salaam Bombay Foundation joint hands with Bajaj Electricals Ltd. to spread the message to over 1 lac Indians in Mumbai. Mumbai’s quintessential dabbawalas delivered more than just lunch on Friday 30th May. There was a message in every dabba…a message that tells you to say “NO” to tobacco and “YES” to life.

Do you believe children have the right to a tobacco-free school? Do you believe they have the right to grow up in a tobacco-free environment?

If you do, click on the following link and help us help them get what is rightfully theirs:



Salaam Bombay Foundation has continued their association with the esteemed Kala Ghoda Arts Festival and participated for the third consecutive year. The festival attracts thousands of visitors every day and the experience of performing in front of such a large audience boosts their confidence and strengthens their motivation to do better in their chosen field. In the eight-day long Kala Ghoda fest, Salaam Bombay Foundation participated in a variety of events like dance, theatre and music.

In a unique combination of students from both private and municipal schools, SBF had initiated ‘VOICES’, an inter-school peer learning platform in August 2012. As promised, the winners of this competition (St. Mary’s High School SSC, G.D.Somani and Sandesh Vidyalay Parksite) received a chance to showcase their talent at the Kalaghoda Art Festival on Feb 2nd at Horniman Circle Gardens

The students from the Salaam Bombay Kathak Academy demonstrated their dancing skills and creativity through fusion Kathak performances. Trained by their guruji, renowned and globally recognized Kathak performer Anjalie Gupta, the Academy students performed the Ghumar, a traditional folk dance of Rajasthan and a fusion dance choreographed to the song “Senorita”. The soothing Gurbani was also be presented by the children of the Salaam Bombay Music Academy.


WE for Salaam Bombay: 13th Dec 2013

"Carry Forward" got a true form in Mumbai, as a young school girl from Cathedral and John Connon who wanted to help municipal school children, decided to showcase the talent of her friends by holding a concert. Motivated by Salaam Bombay Foundation’s no tobacco campaign, Mrinalini Somani, got some of her school friends along with some of the kids from the Salaam Bombay Foundation Arts Academy together to organise this show. The mission being: helping talented children of municipal schools to get formal training in varied fine arts streams in which they excel. And thus “WE For Salaam Bombay” was born. Since then, children of Salaam Bombay Foundation and Cathedral formed groups and rehearsed at different places. Taking time out from their daily routines to simply practice what they love doing best, dancing and singing. Scattered across Mumbai city, these children were trained by different teachers – Anjalie Gupta for Indian style dancing and Norden Sherpa and others for Western, contemporary dance forms.

The children of Cathedral put up a concert at Blue Frog, and it wasn’t easy, when the Blue Frog management said they maintained the best standards before allowing anybody to perform at their venue. The organizers held auditions to ensure a high quality to keep to Blue Frog’s high standards. “These kids are immensely talented. They sing and dance really well” says a parent of one of the performers.

The WE for Salaam Bombay Event was extremely successful. More than Rs 10 lakhs was raised through the sale of donor passes and customised WE merchandise. More than 100 dreams were fulfilled that evening!

WE for Salaam Bombay Event
WE for Salaam Bombay - View PDF (2.1 MB)



Shivani Virani, owner of Artistree Art Gallery (Worli, Mumbai) and noted artist Shetal Dewan invited the students of Salaam Bombay Foundation’s Creative Academy to be a part of a 2 day workshop entitled "Expression through Art".

Koyuko Camlin graciously sponsored the Art Material for the two days. 15 students underwent a 3 hour session where Shetal encouraged them to express their dreams and desires on paper. What came out were 30 magnificent pieces of children's art.

On 9th Oct 2013, Tara Sharma, noted film and television personality inaugurated the exhibition of these works and interacted closely with the young artists.

These artworks are available for sale at the Salaam Bombay Foundation Office for Rs 1000/- donation per painting.

For information on Artistree please visit:

Artistree Camlin


Contestants from 50 schools across the city battle it out at city’s most awaited art and culture fest.

The atmosphere was vibrant and oozing with excitement at Bandra’s Rang Sharda Auditorium as hundreds of students cheered for the participants at the The atmosphere was vibrant and oozing with excitement at Bandra’s Rang Sharda Auditorium as hundreds of students cheered for the participants at the finale of Voices 2013 organized by Salaam Bombay Foundation.

The second edition of SBF’s much-awaited inter-school peer had 300 participants keenly vying for a spot in the finals. At the grand finale, finalists from 50 schools presented their views via skits, posters and songs on three issues pertinent to them: dealing with urban life and its challenges, problems faced by youth in today’s competitive world, and the importance of staying away from tobacco.

Speaking on the occasion Ms. Devika Chadha said, "Aimed at engaging children in creative activities, Voices provides them a platform to showcase their talent. The programme helps children to develop the confidence to articulate and express their ideas and opinions in a meaningful manner. It also focuses on inculcating social responsibility in tomorrow’s generation through the medium of art and culture."

The programme followed a pyramid structure of elimination; beginning with two zonal competitions, and then carrying on towards the final event. The 300 odd participants have strived to be catalysts of change by using the versatile platform of Voices 2013 to showcase their opinions on issues relevant to them.

For those who are uninitiated, winners of Voices 2012 participated and performed in prestigious platforms like Standard Chartered Mumbai Marathon and the Kala Ghoda Arts Festival. This year’s champions too have geared up to take the next step towards being an agent of change.

Voices Feedback Form

Title Sponsor Supported By Prizes Courtesy
Edelweiss   Phirojsha Godrej Foundation   Metro


Initiated in 2005, this tournament brought together children from across municipal schools in Mumbai. It has also established itself as the city’s largest cricket tournament for municipal, government - aided and private school children. This year 51 schools participated, a total of 600+ children competed for the title in front of a peer group of 3000.



2nd to 10th Feb 2013 Mumbai saw vibrancy, drama, excitement and the beautiful colours of culture unfold at Kala Ghoda Arts Festival. This experience is a kaleidoscope of music, dance, theatre, literature, street stalls, films, workshops for adults and children, visual arts and heritage walks. Nine joyful days to refresh your mind, inspire your senses and feel exhilarated!

Talking Feet, presented by the students of Salaam Bombay Foundation’s Performing Arts Academy showcased four dance forms – Tarana, Thumri, Ghumar and a modern fusion style.

Audiences were left mesmerized by the musical extravaganza put forth by Rajasthan’s Merasi Singers. They captured hearts by their soulful rendering of folk and sufi songs.

Winners from Salaam Bombay Foundation’s VOICES enacted themed plays. Songs written and composed by seventh grade students from Mumbai’s private and govt.aided schools were also a part of this unique performance.


This year Salaam Bombay Foundation celebrates its 10th anniversary. The Foundation has worked to transform the lives of over 5 lakh children from municipal and government aided schools in Mumbai, by empowering them with opportunities and skills that enable them to make the right choices for their health, education and livelihood. In its first year of participation the Foundation raised Rs 21 lakhs (2,100,000) towards a mobile tobacco cessation van. In the 2013 marathon Salaam Bombay Foundation raised Rs 28 lakhs (2,800,000) towards fulfilling the vocational aspirations of a 1000 children in the Salaam Bombay Sports, Arts and Media Academies.


200 supporters of Salaam Bombay Foundation participated in the Standard Chartered 2012 Marathon to raise money for a mobile tobacco cessation van. The purpose of this van is to go to different parts of the city to spread awareness on the ill effects of tobacco, to provide medical screening for tobacco use, motivate users to quit and to encourage and support children and youth to stay tobacco free. Salaam Bombay Foundation launched the cessation van on the 23rd of October 2012 in the midst of the community, Salaam Bombay Foundation children and staff, media and other special invitees.


This year, on the occasion of World No Tobacco Day, the Salaam Bombay Foundation brought together students and corporates across Mumbai city in an activity that gave them a platform to raise their voice against tobacco. 5 BEST buses were painted with slogans and tobacco control messages. Some of our partners in this mission were Ambuja Cement Foundation, Welspun Group, The Bombay International School and B. D. Somani School. The day also saw tobacco awareness sessions conducted and plays performed in malls and corporate offices such as Infiniti Retail, Godrej, L&T, and Thomas Cook.

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